I used to get pumped at the start of the year because it felt like the reset button for our business. We could plan afresh and promise afresh about how we were going to do better, be better and attain some serious revenue growth!
I still am pumped about the new year, but with a level of maturity that enables me focus on some key strategies that truly drive results. One of the key strategies I focus on is story telling…
How your addressable market views and values your product obviously drives adoption. You not only have to enable the features they need, you also have to be a good story teller so that they see the value they require. Increased perceived value by the customer leads to increased sales.
Focus on your story telling to ensure that your addressable market sees the value they have been looking for. Understand that competitors can gain market share over you (even with an inferior product) just by telling a better story.
Think seriously about your story telling…
