We chose to build our platform ourselves even though there were some off-the shelf platforms we could have used years ago when we launched into the market. Our analysis led us down this path because of the cost and amount of customizations we would have had to do to get there.
Others chose to build for valid reasons as well. As an organization do not compromise your data strategy regardless of your decision to build or buy.
Be sure to own your data, leverage your data, protect your data and for sure monetize your data.
Many organizations either do nothing with their data or ignore their data that sits in 3rd party platforms. Don’t do that. Here are just a few things to know…
It is critical for all levels of your organization to get business insights. This enhances corporate innovation.
Your customers are absorbing data whether you share it or not. Be on purpose about the data you share to drive the results you want. Use data to connect with them.
Use data-led insights to drive your business strategy. Your business needs this.
The saying #DataIsKing has very strong truths and implications to the success of your business.
Take your data seriously…
