Staying relevant to your addressable market depends largely on your ability to understand and balance key drivers of your market strategy.
Adding a new feature or pushing a new product as part of your “me too” competitive strategy typically requires you to do more than just copy to make it a winning strategy.
TiVo came out with a great product and for technology lovers, it was genius. It was however too complex for the masses and as a result, it was not as successful as it could have been. ReplayTV launched DVR with a much easier user experience and most importantly a better marketing message. It was a commercial success. In the most simple terms, ease of use and better story telling nailed it for them.
Think about how you are thinking about your market strategy and be sure to properly balance the success drivers to get to that winning strategy.
