Starting off in the market years ago, came with an unmatched enthusiasm about how we were going to change the game for small businesses. We had read up, we understood our USP and we were poised to bring the much needed value for small businesses globally.
Fast forward to today and the market has taught us a lot through the years. Listening is one of the most important components of innovating and winning against competition. Winning is more about asking questions and truly listening than it is about copying the completion in a “me too” scheme.
