Some years ago, a company I worked for decided to take stock of a particular business channel that was generating revenue, but not quite enough to justify us keeping it alive. We decided to pull reports and the decision to shut that channel down was clear once we saw the data.
Organizations tend to attach sentiments, even to non performing business channels which really equates to money down the drain. Don’t do that…
Being data driven should never be underestimated in any organization. It provides critical visibility into your business. Your opinion only matters if it aligns with the data that clearly shows profit for your business. Not just revenue…
Data should also drive your business strategy. It simply boils down to this: Let data drive you to keep doing what drives profitability and stop doing what drains your business and adds little or no value.
Invest in your organization’s ability to get relevant data that will ultimately inform your business strategy. Being data-driven is key to your success…
